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Well, of course. And I guess they're engaging the guests. The guests are engaging the callers, so there you go. But yep, it's still a voice on the other end of the medium, and so that's on lonely mornings or lonely days. It doesn't make it lonely at all. So there you go. I I mean, if people are worried about lonely, they don't know lonely until they disconnect and unplug, then you'll know lonely. Like it's 1823 and you're sitting around and then you're really, really loving it when people drop by, right? Even solicitors or in those days census takers would be great. They don't know lonely until they absolutely unplug and disconnect. And you know whenever people do that, they're not happy at all.