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They have a what works, the writing, the layout, the page, about page, and the navigation. And then at the same time, what could be better? Visual presence, blog feed. They want me to put thumbnails up there too, along with my regular images. Contact page, it's nimblest, good, but add a short message, inviting contact. The CEO is polished, so that's good, which that's the main thing I was looking at. Brand enforcement, add a one-liner tagline under your site. Overall impression, this is turning into a legit storytelling site. It feels real funny. Of course, I want to do serious stuff too. And lived in, not over designed or fake. The only missing elements is visual punch, more photos, stronger imagery placement, and a little personality on the contact page. That's what they say.