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It has a lot to do, and I kind of know this from science. When I was a teenager, the reason you have the holes in the crackers, it has more to do with preserving them and keeping them fresh. And there's also another reason, I can't remember. They have some reason where it makes sense to punch holes to them. What I never found out is I wondered if they also used that equipment and put designs on the other different crackers. Because you could get crackers that have sort of like their unique little footprint, fingerprint, I don't know what you call it, where it's their design, right? And it just seems to be no one does it because they're using the machine that makes those crackers. And then I wondered if they might get funky with it and put funky designs on some of the other crackers, like the one for kids, right? Like the animal crackers. So there you go, that's kind of my little factory story. Whole place was really noisy and...