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for the Christmas radio stations, right? And they're kind of intriguing. The concepts intriguing, but to actually do it, because they were also advertising that some of the stations are around year round. So part of that sounds kind of interesting, but then they're actually really obsessed on it. I don't know. It almost, you know, it's funny to, there's something, when I watched hoarders years ago, and I told you guys this, there was the Christmas hoarders, where there was a house, where a couple had all kinds of like, areas fold and jammed with Christmas denim, that a great decorations and ornaments, all over the place. So they were, they were hoarding Christmas stuff.