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just take the first line out of it and just say, do you feel pressure to start your Christmas shopping earlier every year? All right. And then it gave us examples of what it means, just all the advertising, all the hype. All right? Or do you just say screw the hype, I'm going to do what I want, I'm doing my Christmas shopping for next year in February. So I'm being sarcastic, of course. So okay, that's the first question. And since Ben says he's not seeing the question, um, since I did hype it up, I will out of courtesy read you the second question. All right. And but we will do one at a time when we ask the people. So the second question that I had written down since you said.