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Gray brought up Burger King. I don't know if you guys remember this or not, but at one time all these, you know, Burger King, McDonald's, Hardys, Wendy's, all of them actually grilled their hamburgers at the store, at the restaurant. It was fresher. And then they started switching over to this pre-made hamburger, sticking it in a microwave for 30 seconds and voila! We could put it on a button and call it a real hamburger. And all of them just kind of switched over to that, right? Except for Burger King. They held out the longest, I believe. They were still grilling their burgers right there at the store. In fact, I remember this one place in Central City, Nebraska. It was stopped off there for two reasons. Number one, it was truck barking. And number two, he had a round grill in a side room. And you'd see two guys constantly cooking hamburgers during lunchtime on that grill.