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in a lot of the major cities across Canada. And they're sort of unique to that certain place, right? Like CBC Alberta might be doing something different than the one in Toronto. So they're just cool things to have and to hear some regional stuff. As regional programming is every important, I think, in de-exing. As all your other syndicated things, because that's just boring, right? Do you want everything to just be like coast to coast or something else that you're hearing on 50 different stations? I mean, that kind of defeats de-exing, right? You want to hear local stuff or stuff from somewhere else that you're not hearing at all. Now with CBS, one of the ways that kind of symbolize their death so that they were going away was