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Okay, Russell. Yeah, the rebranding of MSNBC, the National Broadcasting Corporation, that's like an end of an era for them because they've now, you know, been now, MS Now, going to be called. They've been completely absorbed into Microsoft. A lot of companies, you know, as a product of capitalism, you know, the corporations merged, they get bought, like AOL, when their value was perceived to be so high and they had all that money, they bought Time Warner and AOL, you know, what is, what was that really? It was just a browser. Well, Chrome is just a browser, but they didn't fare well and got completely absorbed and they stopped calling that AOL Time Warner and just got called Time Warner and that Time Warner didn't do that well and then ended up being part of, it was Time Warner Discovery. They're still pretty worth a lot, but they got tossed around. Let's see, they went, they were owned by AT&T for a little while. If AT&T still doesn't have some interest in them because I was looking at the information on that and it seemed like you can go to AT&T.com for historical AT&T Warner media context to get more information about that. And let's see, Time Warner was actually Warner Brothers, but that's all happened already. The MSNBC rebranding is now just like the way AOL was absorbed by Time Warner to just be Time Warner.