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them and even though it's cheaper and everything, but they're doing this solely for our health. I don't think so. I think it's all economical, especially now. Prices are going up. Inflation is going up. They're doing what they can to make the same profit margin as they did before or a little bit better, but they don't want to go the opposite direction. I think that's what the name of the game is for ice cream. Now, it really kind of kicks me off, to be honest with you, that I was so naive about this because I always thought ice cream would be that one thing that corporations just wouldn't screw up. To me, it's the most American thing out there, more than apple pie or hot dogs or baseball. I think it was very naive about it.