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some challenges, you know, with the younger generation, not really into wine. And I guess they're not really into that much alcohol either. And then you have kind of one generation above that, and they have all these drinks in the can now. And this is a lot of sweetness to them and all that. And plus when you have the, you know, the challenge of the microbrew industry, and the wine, wine, the wine industry does have a challenge here. Yes, it does. And I don't know if I told you last week or not on our visit to Walla Walla. We noticed that there's a couple of vacant storefronts now on Main Street that were wine shops and so forth. They just shut down their ones there on Main Street. They still have ones in up and down.