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to 15 and 25 year olds, the most important thing is can I get you on my phone? Can I get you on such a device? Can I get you on my keychain? That would be my motivation now. So I would basically say never mind trying to get on Toxics 40 here in Toronto. Never mind trying to get on one of the other major networks. I could just stream and I could basically be an Internet star. If I got off my butt and I was really wanted to do that, that's what I would want to do. But I think too, people stay with regular radio and terrestrial radio because they're being paid. If you're getting dollars for it, stay put, right? As much as they...