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to be a professional photographer for the part service and I subscribed to what was it called? Scientific Photography. It was an industry rag and they would have interesting feature articles about how photography was being done. It was either that or post. I used to subscribe to Post Magazine too. But you don't hear my cough? I read a feature article in one of those publications that was talking about the new upcoming program Star Trek Next Generation and that they Kodak had created a special format, a film format in anticipation of HD and digital video. But nobody knew what the standard was going to be. So they shot it in a format called Super 16. And Super 16 had a wide aspect ratio.