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It's very cool. Everybody's under so much pressure to sell. It's in-to-ching. Sell, sell, sell, sell. We've got to make business. This business is special. We need just for you. And what they seem to forget as they're on their hard sell sales campaign is that after a while customers go to them and don't trust them anymore because we just expect to get exploited. And you know, rumors go around, oh, this place is honest. This place is honest. Yeah, those things seem to be kind of fleeting. Yeah, seriously, if some auto mechanic has a reputation for, you know, trying to choose part first, which is the most expensive.