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And who's to say the guy, you know, the guy behind Abba? Who's to say the guy behind these huge pop successes? Who's to say the people behind them aren't deadly serious about it? And in a way, very authentic about it. I'll put Joni Mitchell forward as an idea of a very authentic artist. I don't think he could ever say Joni ever did anything. Strictly for the money. You know, pretty pure artist. Just as an example coming to mind. Casey Nein, I.J.B. Chris, you're next on the list. We have three Chrises tonight. This will be fun. Welcome to the next.