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put a little slower part with some acoustic guitars in one of your songs and oh they're selling out. That's what I remember. So let's talk about it. What to you means authenticity? What do you look for, listen for in the artists you like? There is selling out even a thing. You know, maybe the real commercial artists always intended to be really commercial business focused artists and they weren't selling out at all. They're being true to their, uh, true to themselves. And we'll start with Jeff and let's ask him about Kiss. Definitely a commercial band. KI5 UTI. How are you doing tonight? Yeah, KI5 UTI. How'd you guess I was going to bring him up first? You know, I'll say this. In the mid 80s when we started, when Scepter started, the kiss of death was being called a poser, right?