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I know the, yeah, it brings it right back the second I see the commercial. I know it's going to happen next Senate. Yeah, those were good commercials back then. You know, they spent probably hundreds of millions of dollars back into 60s to make those commercials to get us hooked on it. Yeah, they did a nice job on those commercials. Yeah, Jack Benny, I remember the singing jingles for the Lucky Strikes. I'll never be able to do double. They had their auctioneer, speedy rigs, F people and speedy rigs of the tobacco auctioneers. I couldn't understand where they said. Right? And they would hype their hype. I've been smoking Lucky's for nine on the 29 years. Because Lucky Strike means fine tobacco, rich tobacco.