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and he built an entire world around them. And what he did is he posted everything on his YouTube channel, and he actually took this lore that was sort of all over the place. And he basically created a rule book for it, sort of the same way that other rule books exist. If you start to track the next generation, et cetera, they're rules of the universe that you have to follow. You can't just do whatever you want to do. So he basically created his own mini web series about this. And he created a shadow scientific organization called A-Sync and all these other things. And he built rules and reasons for this existing, et cetera, et cetera. And he actually, everything changed. And he had a huge following on the internet, which eventually led him to work on a box office production, which is currently in theaters. And he also created a new book, The New York Times, which is a book that was created in the New York Times, which was created in the New York Times, which was created in the New York Times. And he created a new book, which was created in the New York Times, which was created in the New York Times. And he created a new book, which was created in the New York Times, which was created in the New York Times.